What is Phishing?
Well, if you have ever gone fishing you know you get your rod and reel, some bait and find a cozy spot to relax. You wait to see if you get a bite, and then try to reel in the catch.
Phishing (with the Ph in front) is the same idea, only the bait is in the form of well-crafted fake emails and web pages. These usually are copies of emails you might get from your bank or other well-know institutions. And what are they looking to catch? Well the fish in the phishing expedition is you, or more specifically your information.
You see, criminals are trying to get you to click a link on their bait and enter in your passwords or account numbers. Once they have them, then they can do all kinds of bad things. Phishing scams are not limited to email or websites, there are phone scams that do the same thing.
There are a lot of phishing scams today that involve things like popup windows on a computer saying your computer has been hacked and you need to contact someone to get it fixed. That someone is the scammer who gets you to give them control of your computer, then makes you pay them to get your data back. This Phishing scam is to install Ransomware.
Why Does It Matter?
Well, not only do you want to be careful about phishing for your personal protection, but there are phishing scams that are used to gain access to a business' website. Once they gain access then they can use your site to send Phishing emails or install phishing popup windows on your website.
If your website is hacked through Phishing or other means it can ruin the credibility of your business with search engines, and especially with your customers. It can also get you in legal trouble, costing you a lot of time and money.